Copia™ is a global food bank and community outreach organization focusing on providing education and opportunities to communities all over the world.

To increase health and happiness is Copia's mission.

Coloring and Typeface

Copia's typeface was hand designed and set. The tagline under the logo is Unverse 45 Light. Copia can be displayed in its main color, Pantone P151-7 U, or in white or black. The tagline text can also be displayed in white or black, but the full color option will utilize a neutral gray of Pantone P 179-11 U.

The logo

Regarded as a symbol of harvest, plenty, and togetherness, -copia, from cornucopia, is the latin word for plenty, and fit well into the identity of an organization founded on the principal of providing food to those in need.

Copia's identity incorporates a green color theme, with white and off-black accents. Keeping things simple was key in this design: a soft, round, and bold (but not aggressive) shape to the glyphs were easy and inviting for a non-profit organized around community service. The tittle of the i was designed as a reference to a seed, furthering the notion of bounty and regrowth. The tittle can also be used as a separate graphic element, and in different colors for variety and visual emphasis, without detracted from the main theme.

Print Branding

The cover page and letterhead clearly show Copia's name and corporate details. The business card also takes advantage of one whole side just for logo placement. The graphic element on the front of the card pulls from the seed-shaped tittle of the i in the Copia logotype, as does the green element of the envelope.

Reusable Canvas Bag

From groceries to garden-share produce, from essentials, toiletries, and clothes to healthcare supplies and medicine, this reusable bag can be used for anything you like, and the proceeds of which will go to help communities receive just about everything else.

Here, the Copia logo appears in its proper green, while the "seed" from the i of the logo expand into a vibrant set of accent colors to decorate the bag.

ASSOCIATED Programs

Copia is the parent organization of community outreach efforts on several fronts.

Two of those associated programs include a national canned food drive project called CAN™. CAN makes it possible for any community, large or small to gain the resources to coordinate, hold, and distribute a canned food drive for those in need.

The second program is a recursive composting program where communities are provided with receptacles for composting their food and yard waste. The resulting compost will be collected and distributed to garden-share areas or local farms to use for growing new crops, and providing them back to those same communities.

These two programs often work in conjunction, gathering food stuffs to distribute, while educated community members on how to reduce and reuse the food waste they generate, turning it back to the community in the form of clean, affordable, healthy produce.

CAN™

Throw & Grow™

A compost program for everyone. Throw & Grow provides bins and educational material on how to compost your family's food and yard waste. Coordinated through Copia, participants have their compost collected and compiled into a regional compost site, where it is provided to local farmers and garden-share programs. This reduced cost fertilizer helps local growers grow more food, and keep it local, providing it to the same communities at the same low cost.

Throw & Grow was implemented as a zero-waste initative for Columbia, MO Public Works to work on both community composting offerings in addition to the trash and recycling services already provided, and an energy-saving measure to either use some biofuels gathered through the program, like yard waste, for one of the city's power reactors, while food-waste went to local composts.